Compliance is the act of obeying a request. It’s different to conformity, which involves changing your behaviour to fit in with a group. Compliance occurs when one person makes a direct request on another and they comply with that request. There are a number of techniques people use to get compliance from others. Here are a few. The five compliance …
What is Social Identity Theory?
The following is a brief description of Tajfel and Turner’s SIT. Updated March, 2021 What is Social Identity Theory? Social Identity Theory (SIT) is a theory proposed by Tajfel and Turner that attempts to explain intergroup behaviour, and in particular, conflict, prejudice and discrimination. The theory was an elaboration on Sherif’s Realistic Conflict Theory (RCT). RCT’s major claim was that …
Key Study: Piliavin (1969) – Field Experiment
In this video you might see some factors that influence bystanderism. But as these aren’t published studies, we can’t use these as evidence so following the video is a study that we can use as evidence. [youtube https://www.youtube.com/watch?v=z4S1LLrSzVE] What factors can you see influencing bystanderism the following field experiment by Piliavin’s? Background Information Much of Darley and Latane’s research into …
Key Study: Conformity rates across cultures (Bond and Smith, 1996)
There has been a lot of research into the role that culture might play in conformity. In Bond and Smith’s article they review many different studies that have investigated this idea. However, they found methodological flaws with these studies when trying to use them to make conclusions about social and cultural influences on conformity. So they decided to conduct a meta-analysis of …